The Google Keyword Selector Tool. Keywords are the foundation of SEO and SEM. Without targeting the right keywords, your efforts could be wasted. Think of it in terms of an advertisement on a billboard on the side of a road. What would make more sense? To purchase ad space on a back-country road that sees less than one hundred cars per day or a main thoroughfare or highway that sees constant traffic numbering into the thousands or tens of thousands of cars per day.
Of course, keyword analysis is very important. Just because a keyword has tons of traffic does not mean that you can successfully compete for that traffic. The competition must be analyzed so as to determine the location of the low hanging fruit. Sometimes, the benefits of specific keyword traffic may not be worth the effort it takes to rank for that keyword. The right niche and keyword analysis tool can help.
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